By the time William Hanna and Joseph Barbera transitioned to
television, they were already big names in the animation industry. After Fred
Quimby retired in 1955, they were in charge of MGM cartoons – responsible, most
memorably, for the seven-time Academy Award-winning Tom and Jerry shorts. Due to budgetary issues, however, the
animation studio closed in 1957. Hanna/Barbera sought to cut costs and,
securing a contract with Screen Gems (Columbia Pictures’ television
subsidiary), they proceeded to create a number of memorable TV shows utilising
limited animation. This cheaper style was basic in practice, but nonetheless
effective, mobilising only the body parts and items that required movement,
such as mouths and heads, with the rest of the body remaining completely still
– essentially remaining part of the background. After The Ruff and Reddy Show, they went on to create the more popular The Huckleberry Hound Show, which featured
segments involving Yogi Bear and Pixie & Dixie. It was successful, and was
the first cartoon to win an Emmy for Best Children’s Programme, in 1959.
In 1960, Hanna/Barbera seized the opportunity to establish a
full, half-hour, animated situation comedy, after a sponsor showed interest in
the genre, which was as of yet unheard of. They began to develop a show set in
the Stone Age, which bore a strong resemblance to The Honeymooners (1955-56). Initially branded The Flagstones, the title of the show was altered to The Gladstones early on in development
upon the realisation that the comic strip characters ‘Hi and Lois’ already used
that as their surname. Finally, The
Flintstones was born, and was the first animated series to air on
prime-time television, attracting a number of celebrity cameos. Its then unique
style appealed to both young and old alike, and was ultimately more
sophisticated than other shows produced by the company.
The Flintstones was
unique in that it poked fun at contemporary American society and family life in
a context that perfectly (if anachronistically) drew direct parallels to
prehistory. Most of the time, the comedy derived from the use of animals posing
as modern-day gadgets, such as a woolly mammoth in the role of a shower, or a
bird as an apple corer. In that sense, the show was merely staged as though it were set in a Stone Age, from which its obvious
anachronisms provided the predominant source of humour, in addition to its
accompanying social commentary. Aside from the innovative concept and colourful
designs, one other memorable aspect of the show is its voice cast, which
includes cartoon veteran Mel Blanc, of Looney
Tunes/Merrie Melodies fame, as
Barney Rubble, Alan Reed as Fred Flintstone, Jean Vander Pyl as Wilma
Flintstone, and Bea Benederet, another renowned voice actor and television
personality, as Betty Rubble. The show came to an end in 1966, after 166
episodes on the air.
The Flintstones is
often perceived to be a forerunner to other animated sitcoms of the present
day, including The Simpsons. As a
matter of fact, the original opening sequence bears a strong resemblance to the
opening of the aforementioned programme, the only major difference being that
it takes place in the Stone Age. Its limited style ironically enabled the demand
for an entirely new aspect of animation, broadening the scope of the cartoon,
and innovatively broaching a genre whose appeal still resonates in the 21st
Century. Indeed, The Flintstones remains
just about as relevant as it ever was, and not nearly as ‘prehistoric’ as it
makes itself out to be.
For more info, check
out this book:
Beck, J. Animation
Art: From Pencil to Pixel, the Illustrated History of Cartoon, Anime and CGI. (2004)
London: Flame Tree Publishing.
Image Source:
The Flinstones: Bumper
Edition. [VHS] (1996) Turner Pictures Worldwide, First Independent Films.